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The inventor, industrialist, and philanthropist Peter Cooper of Cooper Union and Tom Thumb engine fame was responsible for the invention of jello in 1845. He got the first patent for a gelatin dessert but never promoted his product.
Pearl B Watt, who was a cough syrup manufacturer from Le Roy in New York dealing in patent medicines, bought the patent in 1895 and created a pre-packaged commercial product. His wife, May David Watt, coined the word Jell-O and created raspberry, lemon, orange and strawberry flavors in 1897 but they did not manage to sell the product successfully.
A school dropout called Frank Woodward bought the rights to Jell-O for $450. Frank Woodward also marketed a variety of patent medicines, a roasted coffee substitute called Grain-O and Raccoon corn plasters.
Woodward advertised in the Ladies' Home Journal, announcing that Jell-O was "America's Most Famous Dessert" but this did not have the hoped for response and the invention of jello did not seem to be making any progress.
Jello Marketing
Since the sales of Jell-O did not seem to be taking off, Woodward offered to sell the jello rights for $35 to his plant superintendent. Before the final sale took place, Woodward's advertising finally paid off and sales had reached $1 million by 1906. Woodward sent salesmen out to demonstrate Jell-O and give out 15 million copies of a Jell-O cookbook featuring celebrity favorites. This was a pioneering move at the time. Cherry, peach, and chocolate flavored jello varieties were added and the brand was launched in Canada.
With this level of marketing, the popularity of jello rose and the Genessee Pure Food Company owned by Woodward was renamed the Jell-O Company in 1923. This company later merged with Postum Cereal and was called the General Foods Corporation.
The rest is all history or so the saying goes for a more in-depth look at the history of Jello see the following link for more of the History of Jello Pudding
What does all this mean to you and I, it is just the beginnings of another wonderful bunch of Jello recipes. Watch it wiggle and think of how many ways you can make it so many delicious jello dessert recipes.
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